Glossier is one of the most aesthetic beauty brands on the market, every product, every social media page and every showroom that Glossier has is amazingly cohesive. If you haven't heard of Glossier yet, I mean where exactly have you been? Glossier is amazing at taking the latest trends and giving it a well needed revamp, creating specialty products. Glossier is an amazing brand and all of they're products are super easy to use and brings out ones own natural beauty.
Glossier is a brand well curated by CEO Emily Weiss, who created Glossier from her blog intothegloss.com which is one of the go to blogs for skincare, makeup or even life advice. Emily Weiss is a true inspiration for me because she is a perfect example of where determination can bring you.
So I've been planning on ordering products from Glossier for a while but then I realized why not go see Glossier in real life, so I took the trip to China Town. First off the showroom has the cutest flags outside indicating exactly where it is. Flags are in Glossier's signature light pink minimalist style. There was a bit of a line outside but it was totally worth the 20 minute wait. Glossier employees in cute jump suits greeted and directed us as we entered the elevators going to the Penthouse. The elevator had a glossier G on the Penthouse button which is super cute. As the elevator rises up to the Penthouse you can hear music getting louder as the elevator comes to the top floor which got me increasingly excited for the elevator doors to open.
When I stepped out of the elevator everything was classic Glossier pink and white, light streamed in from the frosted windows, there were sayings on the walls like, "Just Dew It" and "@Glossier", even the windows were adorable, on the shadow the frosted window created was "Have Safe Sun" alluding to the awesome SPF. All the products were laid out on islands all over the showroom and available for sampling. I sampled the Lidstar in lily, the lash slick and the SPF and loved them so much that I kept it on and bought it. I also sampled the Supers on my hand and they made my skin feel super soft!
The Lidstars (left) are super easy to use and it comes in 6 beautiful shades, moon, slip, cub, fawn, lily and herb, all of the shades are really luminescent and pigmented in such a way that it looks like you have a natural fairy like glow. All you do is swipe some on your lid and pat it in to distribute over your lid and Lidstar is applied! This product is not only super easy to use but also stays all day long while being super easy to take off at the end of the day.
The lash slick really elongated my lashes! I didn't expect it to be as powerful as it was since it is described as a film form mascara. However, this lash slick separated my lashes, elongated and darkened them to perfection. Lash Slick is my ALL TIME favorite mascara. I also put on some of the Glossier You balm and spray, which smells AMAZING, the scent truly changes based on your body composition creating ones own signature scent. All of the balms smell amazing and the packaging is so cute! In addition the SPF I put on was the lightest, least oily SPF I have ever had the privilege of putting on my face. If you get anything from Glossier the SPF has to be it, I have tried many SPF's in my lifetime and this is the most lightweight, scentless and powerful SPF on the market
The ambiance was so welcoming and the staff was so helpful, the environment made me feel so welcome and free to try anything and take pictures and selfies everywhere, it was truly a new age selfcare hangout. The designers of the showroom deserve all the credit in the world for creating such a cohesive, on brand home for Glossier. There was also mirrors with words printed on them which made selfies and trying on products even cuter, one mirror said "You Look Good" which is so adorable!
I purchased the lash slick, lid star in cub and lily and the SPF, the products I purchased came in the cutest reusable pink ziplock baggie, even the plastic bag around it was aesthetic. My purchase came with a pack of complementary summer stickers which are going directly on my laptop, and a sample of the milky jelly cleanser. I love the way Glossier treats its customers, with its complementary freebies and products that you cannot find anywhere else. In additon, Glossier's blog and website are perfect to keep customers involved with freebies online like wallpaper (which I am currently using) and postcards.
Honestly my experience at Glossier really just confirmed that they are one of the most forward moving beauty brands today, and has further made Emily Weiss clearly one of the major inspirations in my life. Glossier, you guys are revolutionary.